Impossible Foods

Marketing Project Manager

Marketing Project Manager for Impossible Foods during the launch of Impossible Sausage Made From Plants, Impossible Chicken Nuggets Made From Plants, Impossible Meatballs Made From Plants, and Impossible Pork Made From Plants.

Impossible Sausage Made From Plants

Helped to Launch the Landing Page for Impossible Sausage

Partnered with the Head of Culinary to create over 10 Sausage recipes and post them on the recipe site.

 

Impossible Chicken Nuggets Made From Plants

Helped to Launch the Landing Page for Impossible Chicken Nuggets.

Managed the Creative Team to design all packaging and public facing assets.

 

Impossible Meatballs Made From Plants

Helped to Launch the Landing Page for Impossible Meatballs.

Managed the Creative Team to design all packaging and public facing assets.

Partnered with the B2B team to approve all sales materials prior to meetings.

Partnered with the Head of Culinary to create over 10 meatball recipes and post them on the recipe site.

 

Timeline:

September 2020- January 2022

Accomplishments:

  • Built and maintained the campaign calendars and content across marketing programs including brief creation for new campaigns, working cross functionally.

  • Launched 7+ websites working with our engineers, creative, and web teams.

  • Prioritized project and changes in real time by building and implementing weekly reporting for marketing teams which led to an increase in productivity and project turnaround time.

  • Updated SEO and GEO location on all creative assets across all digital platforms, resulting in higher traffic by 20%